With increasing competition in the digital world, it is crucial to stand out and capture the attention of users. One of the most effective and attractive ways is the use of videos.
But what if you could take your marketing videos to the next level using artificial intelligence (AI)? In this article, we will show you how to create videos with AI through the tools available on the market. Are you interested? Go for it!
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The best tools to create videos with Artificial Intelligence (AI)
Video content is a must for businesses and content creators who want to compete in this highly visual environment. Reports have shown that more than 80% of online traffic is video traffic, and an increasing number of people prefer it over other forms of online content, such as text and images.
Most content creators rely on social media to reach their audiences, and video content provides more organic reach than other types. However, video has traditionally been a slow and expensive model to produce.
Artificial Generative Intelligence (AGI) is changing this perspective, making it easier than ever to generate videos. Here we present a selection of tools so you can start using them in your brand strategy:
1. Picture
Pictory is an AI-based video generator that allows you to easily create and edit high-quality videos. One of the best features of this tool is that you don’t need to have experience in video editing or design.
You can start by providing the AI tool with a script or article from your blog, for example, which will serve as the basis for your video content. This is a great feature for both personal and business bloggers looking to increase engagement and quality of their videos. Plus, since it’s cloud-based, it works on any device.
Here are some of the main features of Pictory:
- Generation of videos based on articles or scripts.
- Video editing using text.
- Creating shareable video summaries.
- Automatic generation of subtitles and video summaries.
2. Synthesia
This AI video generation platform allows you to quickly create videos with AI avatars. The platform includes more than 60 languages and several templates, a screen recorder, a media library, and much more. It is one of the most used tools by companies such as Google, Nike, Reuters or BBC.
You can choose from over 70 diverse AI avatars and even get a unique AI avatar for your brand. In addition to the default avatars, you can also create your own.
3. Raw shorts
Raw Shorts is an AI video editor and text-to-video creator that helps businesses create explainer videos, animations, and promotional videos for their website and social media.
You must first upload the script so that machine learning algorithms can scan the text and identify the main concepts. Artificial Intelligence collects media that matches the script, places it on the timeline and generates voice narration.
All you need to do is review the instant draft or use our drag and drop editor to make adjustments if necessary and publish! This AI video tool has three pricing plans available, including the free trial with 5 videos.
4. Quickvid.ai
If you are looking for an efficient and professional solution to create attractive YouTube short videos QuickVid is the ideal tool for you. With its AI-powered technology, you will be able to generate unique, brand-focused videos quickly and easily, saving time and resources compared to manual video production.
One of the advantages of QuickVid is its extensive library of predefined templates, which allow you to create videos with AI in an agile and effective way.
Additionally, these templates are completely customizable, giving you the opportunity to adapt them to the specific needs of your brand, creating exclusive and representative videos.
At the moment, it is only available in English.
5.FlexClip
This tool is useful for creating animated avatar videos from AI texts. It has an extremely easy-to-use interface and thousands of additional features to create an amazing video, without hiring an entire production team and spending hundreds of hours editing.
Some of the most notable features are:
- Add text and music to the video to give it a unique touch
- You can include your custom watermark for your brand or business
- Add transitions and motion graphics to each part of the video.
6. Designs.ai
Designs.ai is not limited to just video generation. You can create AI-generated logos, videos, banners, and mockups with their platform.
To generate a video, add a title, include the script you want to use, and select the industry your video is in. Then you can choose a voiceover. The tool then generates a video for you.
It’s very easy to use, but the controls are pretty basic. For example, you can’t lower the background music or even turn it off. But for quick idea-generating videos, it works great.
7. Fliki
This AI platform is great for creating social media-ready videos. The core of this is combining text to speech with your video, allowing you to control pacing and enunciation.
And while you have a text-to-video generative option available on the paid plan, the best part is how much time you save producing post-ready videos.
Customizing your video is as simple as clicking the image to the right of the text. There, you can upload your own content or search for a good match from a content library directly within Fliki.
There may be some hiccups when previewing the final result in the app, but once you play the video, everything will look as expected.
8. Lumen 5
This tool is defined as a video creation platform designed for brands and businesses to produce engaging video content for social media posts, stories, and ads.
It has a multimedia library with footage, photos and music to be able to create the entire video without leaving the platform and in a short time. In addition, it has a text to video option, which allows you to quickly convert blog posts into videos.
9. Rephrase.ai
Rephrase is another of the most popular AI video generating platforms. Its video creation technology is designed to take any input text and then create a video of a person speaking that text.
The platform uses generative AI techniques to learn people’s facial features corresponding to any spoken audio. It then reconstructs photorealistic faces for any new text or audio, allowing customers to create training videos, customize videos for sales, make characters speak in augmented or virtual reality, and provide a face to digital assistants.
10. Deepbrain AI
The Deepbrain AI tool offers the ability to easily create AI-generated videos using basic text quickly and easily. Simply prepare the script and use the Text to Speech feature to create the video in less than 5 minutes.
There are 3 quick steps to get started:
- First, create a new project. You can start with your own PowerPoint template design or choose one of the predefined templates.
- You can type manually or copy and paste your script. The content of your uploaded PowerPoint presentation will be entered automatically.
- Once you select the appropriate language and AI model and finish editing, you can export the synthesized video.
Advantages of generating videos with AI in marketing
Artificial Generative Intelligence ( AGI) is revolutionizing the way videos are created and used in marketing. With the ability to generate audiovisual content without the need for cameras or actors, companies now have new opportunities to improve customer engagement.
When it comes to implementing AI in marketing videos there is no right or wrong approach, but the benefits are many. Here I present some of them:
Saving time and costs
Forget about long production processes and the high costs of hiring an in-house team and videographer. With AI, generating marketing videos is much more efficient.
You don’t have to worry about traveling to a recording studio or investing in expensive equipment. You will save time and money in the process.
Customization to a new level
AI makes it possible to adapt video content to specific audiences in a surprising way . You no longer need to hire actors to portray your clients’ characters.
With an AI-based video solution, you can apply the same script to different avatars, allowing you to create highly personalized marketing videos in no time.
Improved conversion and recall
AI marketing videos with speakers are not only entertaining, but they are also effective. Including people in your videos helps viewers better connect with the message.
Additionally, the ability of AI avatars to speak in multiple languages makes them ideal for reaching customers around the world, which can improve conversion and message recall.
Learn to generate videos with AI
In short, using artificial intelligence video generation tools like the ones we looked at above, can offer numerous benefits in areas such as marketing.
From saving time and costs on video creation to personalizing content for specific audiences, improving conversion and recall, and disseminating information effectively, AI is revolutionizing the way videos are created and shared.