Why Is CRM Important? Best CRM Applications

Why Is CRM Vital?

CRM is an acronym that stands for “Customer Relationship Management” and refers to the set of strategies, techniques, tools and technologies that companies use to improve, retain and win customer experience. We will discuss also CRM applications in this article.

When we talk about CRM we usually mean that it is a tool designed to help businesses with sales, marketing and service management. With a professional CRM, it will be much easier to find new customers, gain their trust, provide qualified support and provide additional services throughout the relationship.

How Does CRM Work?

CRM software stores customer information in an integrated manner. A CRM analyzes sales teams’ data and opportunities and helps them deliver excellent customer service. With the implementation of CRM, a company’s customer-facing functions can be made simpler and easier. 

Making and maintaining a business successful can be a difficult task. It combines sales, marketing and service automation with all-in-one CRM applications. With CRM integrations, interactions are automated, business intelligence is provided, sales representatives are empowered and sales processes are facilitated.

New generation IP communication solutions, IPS400 and Cloud Switchboard and Call Center, contain a mini CRM application. In this way, employees can easily save the notes and information about the calling customers and the conversation in the customer database on the system to use them in future conversations. 

Callers’ information can be instantly viewed by operators via automatic pop-up screens. Thus, while providing the best service to customers, both customer experience and employee productivity can be improved.

We have compiled for you the best 5 different CRM applications that you can use in line with your company’s needs;

Top 5 CRM Applications

Salesforce CRM

Salesforce CRM is recognized worldwide as one of the best CRM applications. In the report published by G2 World in 2022, Salesforce ranks high among the best CRM applications. 

With its customer-focused solutions, Salesforce CRM is updated 3 times a year and is constantly improved to provide customers with the most effective solutions. 

Salesforce CRM has become a cloud-modeled software platform that can meet the operational needs of an organization with its flexible and constantly evolving structure. Salesforce CRM also has a 30-day free trial.

HubSpot CRM

HubSpot CRM is a CRM program that managed to enter the list of the best CRM software of 2022 in the report published by G2 World. Like other CRM software, it allows all processes to be managed. 

This system, which can be controlled from a single center, allows many processes to be managed through a single system, from content optimization systems to blogging, from SEO to social media management or sales measurement, from marketing automation to e-mail, analytics and reporting. Thus, it allows saving time, systematizing processes and increasing efficiency.

Zoho CRM

Zoho CRM, one of the most widely used CRM programs in the world, is a CRM solution that employees can easily use with its useful interface. Zoho CRM can be tailored to the needs and optimized for business processes.

Zoho CRM enables many processes to be managed on a single platform, from customer management to mass e-mail sending, from offer management to after-sales service; It offers application packages for businesses of all sizes, with options such as Standard Edition, Professional Edition, Enterprise Edition and CRM Plus Edition for entrepreneurs. The free version of Zoho CRM can be used for free for up to 10 users. So, you can try Zoho CRM, use it, upgrade accordingly if you want to upgrade, or continue using it for free as mentioned.

Microsoft Dynamics CRM

Microsoft Dynamics CRM; It is a cloud-based software that allows all sales, marketing and customer service operations to be managed on a single platform. 

It ensures that all processes such as dealer management, sales and campaign management, call center integration, social media monitoring and after-sales services are carried out easily and effectively. It works on all devices connected to the internet. 

It is one of the most popular CRM programs with many innovative solutions such as 360-degree customer tracking, B2B and B2C sales management, and instant messaging.

Pipedrive CRM

Pipedrive CRM is a customer relationship management platform that aims to achieve maximum output with minimum input. The use of Pipedrive, one of the best B2B software in the world, continues to increase. 

Pipedrive, one of the most popular CRM programs for companies that want to grow quickly, attracts attention with its simple interface. 

Making CRM as simple as possible for SMEs, Pipedrive CRM also offers the opportunity to customize its interface. While it can display planned or completed transactions separately, it also enables easy viewing of information such as sales reports and customer lists, and offers convenience especially to field personnel.

If you would like to give examples of the best CRM applications, you can add them as a comment.

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