10 Business Technology Tips to Boost Your Business

In a constantly evolving landscape, embracing innovations in business technology is not just a strategy, but an advantage for success.

Technology has the enormous potential to reshape operations, boost productivity and discover new recipes. And, of course, it is often the turning point in determining market leadership.

A McKinsey report saw that the rapid digitalization of recent years (largely due to the pandemic) has the potential to accelerate annual productivity growth between 2021 and 2024.

Therefore, automating your operations is necessary. It’s not enough to just be online, you need to act robustly, intelligently and, above all, safely in the digital universe.

However, faced with so many technological options and operational tactics, the main question is:

“How can an IT leader implement solutions that not only meet, but anticipate business needs?”

This complete and exclusive guide from Noventiq will be a beacon on this journey, showing the main enterprise technology strategies for your business and how you should consider and prioritize your annual planning.

Continue reading!

What is enterprise technology?

Business technology is the support and use of software, solutions, tools and processes to evolve a business. It is the way to create, execute tasks, automate operations and ensure greater productivity, efficiency and organization.

Business technology: business growth and the national scenario

The evolution of business technology has transformed the business landscape on a global and national scale.

The integration of IT in organizations, previously seen as a simple support sector, is now seen as the backbone of efficient operations, insightful strategies and sustainable growth.

To give you an idea, according to ITC in 2021, SaaS (Software as a Service) solutions grew 6% and PaaS (Platform as a Service) solutions grew 31.6%.

Brazilian companies are increasingly increasing their investments in technology, even in fluctuating economic scenarios, highlighting the importance of information technology.

Today, the idea that the IT sector serves as mere logistical support is no longer standard, this place has occupied a sphere of recognition of its strategic, critical and empowering influence.

The robust performance of the network infrastructure, the ROI in software and the dexterity in designing marketing strategies are intrinsically linked to the competence of technological management.

However, with outdated equipment and even the lack of regular updates, production efficiency can be compromised. Ultimately, this directly affects the competitive strength of the business.

Large organizations understand investment in IT not as a simple expense, but as a vital mechanism to boost the business, especially in times of economic instability.

Investing in technology is an insightful move to reduce costs, increase the functionality of services and products and accelerate current strategies, thus paving the way for an innovative and profitable service chain.

10 business technology tips for your business

Implementing effective technological strategies ensures the optimization of internal processes and enables expansion and adaptation to the market.

Below, check out 10 crucial business technology tips for your daily life. All strategically formulated to provide a robust and efficient structure that will allow your business to prosper and stand out in an increasingly digitalized and competitive environment.

1.  Think about an infrastructure

Having a good IT infrastructure is crucial for businesses to be able to optimize their processes and ensure the success of their operational strategy. Through good methodologies, metrics and well-planned investments, IT managers are able to create a high-performance management policy.

Thus, corporate devices and systems will be able to meet all the demands of the enterprise, creating services with high added value. In this sense, one of the simplest ways to identify problems and evaluate the success of existing approaches is the use of metrics and indicators.

From them, the company can track the impact of each measure taken and identify bottlenecks in services and part of the infrastructure. Furthermore, the models used to optimize infrastructure will have a greater impact on the company’s operations.

Among the main metrics that we can use in the IT environment, the following stand out:

• Systems unavailability time;
• Network latency level;
• Average service time;
• Number of calls answered by support;
• Number of operational failures in critical systems;
• Average expenditure on asset maintenance.

These are some of the metrics that can be used to evaluate the performance of professionals and systems in the day-to-day business. Those related to user support, for example, make it easier to identify problems and points in the infrastructure that need improvement.

Those related to the level of latency can be used for the IT manager to assess whether it is necessary to invest in new technologies and cabling. To make infrastructure management focused on user needs, the company can align strategies with other business sectors.

This process must be comprehensive. Therefore, managers need to identify common objectives and evaluate the best way to maintain an IT infrastructure focused on the organization’s medium and long-term goals.

Finally, it will be possible to make investments in new business technologies and carry out measures that expand the devices’ ability to make internal processes more effective.

2.  Frequently update your technologies

Every week the market has new solutions, gadgets and systems. And as advances in the area become more frequent, knowing how to invest in the correct solutions is crucial for the company to know how to make choices with high financial returns.

Investment in new technologies should be seen as a way to make processes more efficient and increase the company’s level of competitiveness.

New ways of executing processes are developed, teams begin to act with greater integration and innovate more. As a consequence, the execution of services becomes more agile and aligned with market objectives.

Knowing how to make the correct investment in IT is essential for the company to be able to have an effective strategy with a high return. IT managers must be prepared to evaluate the solutions available on the market and choose those that can solve the problems faced by the business on a daily basis.

In this sense, the use of metrics can be an effective strategy for evaluating the return that a new product or system can give to the enterprise.

One of the main indicators used by companies to evaluate the impact of an investment is ROI. This metric makes it easier to analyze the feasibility of a project or the purchase of a new IT solution.

Thus, managers can identify which options are most cost-effective and make a choice that will add value to the organization’s processes.

For the ROI calculation to be accurate, the company must take into account a series of factors. The manager must collect data on the productivity index of all sectors that will be affected by the new tool, evaluate points that require improvement and the operational costs of the routines that will be impacted by the investment.

Once such data is collected, the gains caused by the new equipment or system must be measured.

• Will increased productivity have an impact on revenue?
• Will reducing errors and increasing the level of process automation make routines efficient?
• How long will the possible increase in profits compensate for the amount spent on the investment?

These questions should guide the calculation of ROI. However, new technologies are often not directly linked to new sources of revenue.

Cloud backup systems, for example, are good investments as they make the IT infrastructure more robust and reliable.

Given this, the company must not only evaluate financial factors but also the internal and operational gains that will exist after spending on new business technologies.

3.  Use unified communications to your advantage

Communication is a fundamental part of any company’s routine. Having integrated teams is a factor that influences business profits, reduces errors and the level of internal conflicts.

Given this, organizations must create strategies that facilitate the development of a work environment with a high level of collaboration, eliminating problems in exchanging data between professionals.

One of the ways to achieve this goal is by investing in unified communications. This strategy is mainly aimed at businesses that have many communication channels.

They can be managed through a simpler strategy, which centralizes the business effort and improves the exchange of information in the environment.

Solutions like Microsoft Teams integrate audio calls, video conferencing, document sharing and instant messaging in a single location.

As a consequence, communication between people becomes simpler, more dynamic and more economical.

4.  Think of technology as a cost-reduction action

As communication between professionals becomes more agile and more integrated, the cost of exchanging data becomes progressively lower.

Even if the company maintains all traditional communication channels (such as email and telephone), professionals will start using more economical channels for less priority communications or those that do not require subsequent registration.

In this sense, conversations that were previously carried out via telephones will be carried out via applications, such as Microsoft Teams – as mentioned previously.

5.  Use it to gain productivity

By improving the business workflow, one of the first impacts to be noticed by adopting a unified communications strategy is the gain in productivity.

Companies will be able to eliminate much of the time spent checking information in person. Therefore, professionals will be able to spend more time on the organization’s priority activities, analysis and critical projects.

The integration of communication platforms with the web and mobile devices prevents the adoption of routines such as home office from negatively impacting each professional’s work.

It will be possible to work from home or while traveling without the teams’ routine being disrupted.

Furthermore, in a more comfortable working environment, a professional’s productivity naturally increases.

6.  Unified information exchange registry

Using a unified platform for exchanging information, the company’s ability to retrieve records, documents and messages is expanded.

IT managers will have simplified backup routines, as the number of databases needed to store files will be reduced.

Thus, at any time, the company will be able to retrieve an email or message sent by the solution, for example.

7.  Store files in the cloud and implement cloud backup

The rise of cloud computing has established itself as a robust trend in business technology.

Microsoft solutions, for example, automatically synchronize data between different devices, optimizing mobility and flexibility for both ordinary and corporate users.

In the business context, this mobility translates into gains in operational productivity and allows the adoption of flexible work models, such as home office, while ensuring editing and access to documents in any location, enhancing the competitiveness of the service provided.

Choosing a cloud storage service must consider aspects such as:

• Access reliability;
• File editing;
• Security in synchronizations;
• Strength of security and privacy policies.

The SLA and user support, for example, are crucial elements to ensure compliance and assistance when necessary, promoting a strategy that adds mobility and competitiveness, refining costs and strengthening the effectiveness of corporate services.

Cloud backup emerges as a crucial strategy, enabling the storage and restoration of relevant data at any time without the need for physical presence, mitigating potential impacts caused by incidents and reducing operational costs.

Thus, cloud backup services converge as solutions that not only ensure the integrity and availability of important data, but also facilitate adaptations to the changing demands of each sector, maximizing the efficiency and positive impact of business technology.

Appropriate investment in cloud storage and backup emerge as vital strategies for organizations aiming for robustness, mobility and a continuous profitability cycle in their operations.

8.  Invest in specialized consultancy and IT outsourcing

Not every company has the financial support to invest in creating a complete IT department with professionals designated for user support, infrastructure maintenance and creating more efficient routines.

In this case, hiring a consultancy can be an attractive alternative, both for small companies (which have lean budgets) and large businesses (which seek to easily eliminate expenses).

The consultancy service will deeply evaluate all IT policies of the business and identify problems, operational bottlenecks and points that require improvement.

Furthermore, the consultant will recommend new investments, tools and business technology that can make the company’s workflow more agile and effective.

However, some measures must be taken before hiring a company in the area, such as:

• Evaluate the company’s history
• Ask for feedback from past customers;
• Assess whether the consultancy profile is compatible with the needs of the enterprise.

By following these steps, the organization can find a consultancy capable of providing a quality service that meets the business expectations.

9.  Say no to piracy and platform insecurities

Software licensing is considered by many companies to be a low-return investment. Given the ease of finding pirated systems on the internet, many businesses choose not to hire legally distributed solutions.

However, this type of activity should be avoided as much as possible given the legal and performance losses that a pirated program can cause to the company.

The use of illegally obtained programs can put the entire IT infrastructure of the business at risk. This type of application has not undergone a series of security certifications, there is no way to guarantee that the code has not been altered to capture the user’s private information.

Bugs and security flaws are not eliminated through updates. Without the necessary support and updates, the program will have a greater chance of experiencing errors and crashes as it is used.

By having a software license in the cloud, the possibility of receiving and installing updates quickly is greater. Unlike tools that run on-premises, software like Office 365 can be deployed with a few clicks, automatic updates, and 24-hour support.

10.  Invest in integrated productivity and protection solutions

The harmonization of productivity and security is an essential pillar in efficient business technology strategies.

In this context, tools such as Microsoft 365 emerge as strategic allies, providing a positive environment for efficient communication, collaboration and robust information protection.

Whether through real-time collaboration tools or advanced cybersecurity solutions, investing in these technologies becomes fundamental components.

A partnership with specialized consultancies, such as Noventiq, can guide the implementation of these tools, optimizing the resources invested and ensuring that the company navigates digitalization safely and efficiently, consolidating a strong and secure presence in the current technological and commercial market.

Integrated solutions, business technology and Microsoft

Microsoft, a technology and innovation giant, has developed a variety of solutions designed to intensify the power of business technology, standing out as a key player in the orchestration of integrated and secure corporate ecosystems.

Microsoft 365, for example, has a cloud productivity suite with fundamental tools, such as:

• Word;
• Excel;
• Power point;
• Forms;
• And among others.

These tools integrate with advanced collaborative solutions, such as Teams, catalyzing organizations’ internal and external communication and cooperation.

Microsoft Teams not only strengthens collaboration and communication within teams but also enables a more solid and productive remote work environment, minimizing geographic barriers and optimizing decision-making processes.

This flexibility in operations, based on technology, enhances profitability while reducing operational costs, especially those associated with physical infrastructure and travel.

On the other hand, Windows, as a dominant operating system in the corporate landscape, provides a user-friendly and robust user interface while supporting a number of critical business applications.

It aligns with the security and management standards necessary to keep company data safe and accessible.

Azure, Microsoft’s cloud platform, stands out by offering a series of integrated services, scalability and AI and IoT solutions. Furthermore, it assists organizations in creating flexible IT environments and implementing advanced solutions, without the burden of extensive physical infrastructures.

These solutions, when implemented and managed strategically, converge to create a cohesive and dynamic technological ecosystem that amplifies efficiency, protection and innovation in organizations.

Adopting Microsoft technologies not only consolidates business operations, but also builds a resilient, adaptable foundation that drives long-term viability and competitive advantage in today’s demanding marketplace.

Power your business technology with Noventiq

In the digital universe, overcoming obstacles and creating an effective technological environment is essential for business success. The demands and challenges for technology in companies have evolved exponentially.

Adapting to constant changes and optimizing processes has become a necessity since a resilient and innovative technological infrastructure directly impacts all segments of the enterprise. Thus, it not only improves innovation and quality indices but also reinforces its presence in the market.

Do you already know Noventiq? Our expertise enhances the use of business technology not only to meet but also anticipate market demands, opening new horizons and ensuring greater profitability for your business.

And not only that, we can guide you to a path of consistent and sustainable growth through innovation.

We invite you to discover the ideal paths and solutions to keep your organization connected, resilient and achieving significant results. Attend our free workshop with Noventiq experts and explore the strategies and technologies that will take your company to the next level in terms of connectivity and results.

Noventiq is here to guide you on this journey of digital transformation and ensure that technology is your ally at all times.