Do you want to know how to make LinkedIn attractive to many recruiters? See the information here. We have some useful tips for you.
Unlike other social media platforms that focus on personal interaction, LinkedIn is present as a special platform for building and expanding professional networks. Here, professionals can connect with colleagues, experts in various industries, and recruiters to open up wider career opportunities.
In today’s competitive labor market , having an attractive LinkedIn profile is a must. A LinkedIn profile that has relevant, interesting, and up-to-date information can help you differentiate yourself from your competitors and increase your chances of attracting the interest of recruiters.
A strong LinkedIn profile is also an effective way to expand your professional network, attract new career opportunities, and build a good reputation in the professional world.
Therefore, in this article we will explain some ways to make LinkedIn interesting. Thus, your profile can be viewed by more recruiters.
How to Create an Interesting LinkedIn Profile
1. Choose a professional profile photo
Upload a high-quality profile photo that clearly shows your face. Make sure the photo looks professional, with a clean background and clothing that suits the work environment you are targeting.
If you are looking for a job in a corporate or more formal industry, then upload a profile photo that uses formal clothing such as a shirt or blazer. But if you want to work in a startup company, casual and stylish clothes can be used. However, you should still show a professional impression.
2. Write an interesting headline
The Headline is the short line that appears below your name on your LinkedIn profile. Use this headline to highlight your main expertise or specialization.
For example, if you are a software developer, you can write “Software Developer Specialist in Mobile Application Development”, or if you are a digital marketer you can write “Digital Marketing Expert with Focus on SEO and Content Strategy”.
If you are a fresh graduate, use a headline that suits your interests and expertise, for example “Fresh Graduate in Finance” or “Fresh Graduate with Experience in Graphic Design”. So, make the headline as interesting as possible to make the recruiter want to know more about you.
3. Create an informative summary
The summary section in your LinkedIn profile is the ideal place to provide an interesting and informative picture of yourself. In this section, you can explain the value you have, background, experience, skills, and relevant achievements you have achieved.
In order for your profile to be easily found by recruiters through search, also include relevant keywords in the summary. Identify keywords that are often used in the industry or job field you are targeting.
For example, if you work in the field of digital marketing, keywords like “digital marketing specialist,” or “SEO,” you can include in your LinkedIn profile summary.
4. Update your work experience
The way to make LinkedIn interesting is to update your profile regularly, especially in the work experience and education section. This can help you attract the attention of recruiters and open up wider career opportunities.
When updating your LinkedIn profile, you can describe specifically your responsibilities in each role you’ve held. Describe your daily activities, the responsibilities you hold, as well as your contribution in achieving team or company goals.
In addition, mention the academic degree you obtained and the name of the educational institution where you studied. If the degree is relevant to the job field you are aiming for, give special emphasis to that. Then if you have attended additional courses or training relevant to the field you are pursuing, include that information as well.
5. Include links to relevant projects or works
Links to relevant projects or works can be concrete proof of your skills and expertise. For example, if you are a graphic designer, you can include a link to a portfolio of work that features the various designs you have created.
This can give the recruiter the opportunity to directly see the results of your work and evaluate your creative and technical abilities.
6. Get recommendations
Recommendations on LinkedIn are not just profile complements. In the eyes of the recruiter, recommendations are proof of credibility and a real testimony of your ability and performance.
The more recommendations you collect, the stronger the positive signal you send to the recruiter. Therefore, try to get as many recommendations as possible from your co-workers, superiors, friends, and relations.
For fresh graduates, finding recommendations can be a challenge because you may not have a lot of work experience yet. However, there are still some ways to find valuable recommendations such as:
- If you have a good relationship with professors or lecturers during lectures, you can ask them to provide academic recommendations.
- If you have worked part-time, interned, or had temporary work experience during college, you can ask for recommendations from your superiors or colleagues at the workplace.
7. Active in interacting and sharing content
The next step to attract the attention of recruiters on LinkedIn is to actively interact on the platform. So, once you’ve built an interesting profile, you need to actively engage with other professionals and share informative content.
LinkedIn itself has various groups that suit specific interests or industries. You can join these groups to connect with other professionals. In the group, you can discuss, exchange information, and expand your professional network.
Creating an attractive LinkedIn profile is important to do. By applying the tips that we have explained in this article, you can increase your visibility, credibility, and attractiveness in the job market.